The Israeli startup company Twine, in collaboration with the Israel Plastics and Rubber Center, developed an online digital polyester thread dyeing system on an embroidery machine. The process is rapid and green, and provides an innovative alternative to traditional methods. Anna Dotan, who managed the project, recounts: “The task appeared very challenging in the beginning, but the company insisted, and today, from a company of two people who approached us, there are already 40 employees. The product has large potential and replaces the standard dyeing process which uses hundreds of colors of threads that are dyed in washing processes with various chemicals”.